Meet the client
Buyzooka is an e-commerce and pre-seed startup based in Luxembourg, France. Buyzooka
hired me to conduct a UX audit and redesign their Chrome Extension app and brand logo.
User research discovery on shopping cart
According to the user research data from Buyzooka and Baymard, there were 85 % of online shopping carts got
abandoned in 2020. Online shoppers are tired of having to create a user account for each of the online stores that they visit.
The characters of target audience
Buyzooka’s target audience is Millenials who like online shopping, indie stores
and embrace the spirit of “Bobo” (It’s a French term, short for bourgeois-bohème.
The closest meaning in English can be defined as yuppies with an attitude.)
What is it like to use Buyzooka
Based on the user data that Buyzooka provided, I analyzed and
complied them into the user journey map to identify the design
solutions that I can create for Buyzooka.
Little peak at Buyzooka’s new look
The new branding direction that Buyzooka wanted to achieve is “c’est chic” online shopping.
Therefore, the logo, color palette, typography and brand visual assets that I designed were aimed towards vibrant and energetic color and style.
The Results
Currently, the Dev team already released the product to Chrome Web Store and rolling it out for usability testing
on a larger scale. Buyzooka was well-pleased with the works that I delivered. It was an amazing experience
to work closely with the Product team at Buyzooka!
€ 4.5 M
The total funding goal that Buyzooka targets after the product release to the market
1 Product Hunt
Projected US market revenue this new version of Next Designer will produce