VR Home Staging Web App Reimagined

Focus
360

🚀
Launch
🗓️
Timeline
🕹️
Deliverables
🧰
Tool

Say Hello to the New NEXT DESIGNER

As Project Lead Freelance Designer, I was engaged by Paul, the Technical PM at Focus 360, to redesign their VR home staging web app, Next Designer. This virtual model home platform provides homebuyers with an immersive preview of their future homes while enabling homebuilders to accelerate sales.

Meet the Client

1989
Since
Real Estate
Industry

Focus 360 is an award-winning virtual reality model home software company that is based in Southern California. Their specialty lies in architectural renderings and virtual tours of model houses. When it comes to crafting virtual spaces, they don’t just build homes—they build experiences.

Goals and Challenges

01

Create a minimalistic and responsive interface for the web app that allows home buyers to explore massive design options and features without sacrificing the view of the model rooms.

02

The new UI is designed to use glassmorphism to achieve a more clear, and translucent interfaces with visual contrast, hierarchy and usability.

03

This B2B and B2C web app requires a customizable, flexible UI to support both residential and commercial goals.

04

Projected users will exceed millions across the commercial, hospitality, and residential builder markets in the U.S.

Design in Sync

🧠

Align 
Expectation

9/27 - 10/8

• Audit the UX of the existing wireframe

• Define and discuss the MVP

• Align project scope, timeline, and handoff

🔎

User Research

9/27 - 10/8

• Analyze user interview results

• Competitor analysis

• UI pattern research

• Define user flow

🖥️

Rapid Prototyping

9/27 - 10/8

• Create interactive prototypes with shareable links for clients to conduct usability testing

• Provide prototype videos for a comprehensive user flow review

👂🏼

Feedback Loop

9/27 - 10/8

• Establish a regular feedback loop with the PM and Engineering to ensure design feasibility and accessibility

From Welcome Screen to Main Design Panel
Three Clicks, Your Dream Kitchen Appears

The design minimizes the interface while ensuring clear visual contrast and hierarchy, guiding homebuyers to easily create their ideal homes.

Responsive Design: Flow from Zero to One

User data showed that target users primarily use desktops and mobiles for model home design, so the deliverables included responsive designs for both platforms.

Custom Icon Sets

During prototyping, I identified the need for custom icons, starting with a few sketches that evolved into a complete icon set.

Projected Business Revenue
Appreciation from Focus 360

Steve Ormonde, Focus 360 President & Founder

I’ve been fortunate enough to working with some great designers over the years and Rosie is certainly one of them. She approaches each project with enthusiasm, communicates extraordinarily well during the process and delivers a terrific design each time. I would highly recommend her to anyone looking for a reliable, professional designer!

Paul Cardis, Focus 360 Technical Project Manager

Rosie helped our company tremendously in the development of UI/UX for a critical client application that was both web based and mobile responsive. I highly recommend her and already have recommended her for more projects!

From First Icon to Full Set Delivery

What started as a request for a couple of custom icons, like a stove and cabinet, quickly grew into a full design project after the client loved the initial work. Despite it being my first time creating custom icons, the competitor analysis I conducted inspired the aesthetics, and the project evolved far beyond expectations. With a focus on supporting the client’s vision and passion for owning their icon set, I delivered a complete set that went live—strengthening the client relationship and expanding my design skills in ways I hadn’t anticipated.