70+
MVP screens scoped and built
2
market insight reports generated
1
design system established
Stakeholders hypothesized that a swipe-based interaction during the onboarding process could capture user style preferences for personalization. With no time or budget for research, they needed a rapid prototype to validate the idea and align on product direction.
I led the MVP design from 0→1, defining how personalization could work for Taelor’s rental platform. I mapped data flows, shaped UX directions, and built a design system to support future scaling. The work clarified product tradeoffs, aligned stakeholders, and laid the foundation for Taelor’s next-gen mobile experience.
My Role as Project Lead
UX Design, UI Design, Prototypes, Design System, Component Library, User Research, Competitor Analysis
🔒
Email me at rw.rosieway@gmail.com and I’ll get the passcode to you in no time!
Peek Inside
© 2025 Rosie Way I Designed with 🫶🏻 on webflow I All Rights Reserved
Disclaimer : Select design processes and data redacted due to NDA agreements
Disclaimer : Select design processes and data redacted due to NDA agreements
Disclaimer : Select design processes and data redacted due to NDA agreements
Disclaimer : Select design processes and data redacted due to NDA agreements
