A Facelift for Buyzooka's Shopping Chrome Extension Experience

Buy
zooka

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Launch
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Timeline
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Deliverables
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Tool

Online Shopping Made Simple

Hired by Tzu-Ya, CPO & Co-Founder at Buyzooka, I led the audit of their shopping Chrome extension's user journey and spearheaded the redesign of the extension, marketing pages, and brand visuals. The goal was to refine MVP features for a cohesive and streamlined user experience.

Meet the Client

2020
Since
E-Commerce
Industry
France
Business Region

Buyzooka is a pre-seed e-commerce startup based in Luxembourg, France, revolutionizing the online shopping experience with its Google Chrome extension. Serving e-retailers and shoppers worldwide, the extension connects to over 1.5 million stores through the Shopify network. Buyzooka’s mission is to simplify cross-site shopping, making it seamless and efficient for users everywhere.

Goals and Challenges

01

Improve the user journey experience and the user interface of Buyzooka’s Chrome extension app to help online shoppers shop and checkout at cross-sites happily, securely and successfully.

02

Redesigned the landing page to boost Buyzooka's brand awareness among target users and drive them to download the extension and sign up for Buyzooka’s service.

03

Optimize product experience for Buyzooka to attract more investors and get more fundings from €240K
to €4.5M.

04

Despite a four-week turnaround and a nine-hour time difference (Paris and San Francisco), Buyzooka's team's flexibility and frequent syncs enabled us to review everything efficiently and launch the feature on time.

Online Shopping Cart User Research

According to the user research data from Buyzooka and Baymard, there were 85 % of online shopping carts got abandoned in 2020. Online shoppers are tired of having to create a user account for each of the online stores that they visit.

Target Audience Profiles

Buyzooka’s target audience is Millennials who like online shopping, indie stores and embrace the spirit of “Bobo” (It’s a French term, short for bourgeois-bohème. The closest meaning in English can be defined as yuppies with an attitude.)

What It's Like to Use Buyzooka

Based on the user data that Buyzooka provided, I analyzed and 
complied them into the user journey map to identify the design 
solutions that I can create for Buyzooka.

A Sneak Peek at Buyzooka’s New Look

Buyzooka’s new branding focused on a 'c’est chic' female-driven shopping experience. I revamped the color palette and key visuals to be vibrant and energetic, while also providing lo-fi 3D graphics using Adobe Substance for future exploration.

A Visually-Driven Search Experience

Due to technical constraints with the search engine, I redesigned a visually-driven search page with UX copywriting to make product searches easier for online shoppers.

Revamped Chrome Shopping Cart

Leveraging Buyzooka’s user flow data, I redesigned the pop-up extension UI with new branding colors and refined the layout hierarchy to streamline the checkout process for online shoppers.

Sign Up Just Once

I designed a new sign-up page for Buyzooka using a minimalistic, on-brand visual language.

The Big Moment: Going Live

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100%

Client Satisfaction

The product is live on the Chrome Web Store, and Buyzooka was thrilled with my work and collaboration.

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Product Hunt

Buyzooka went live on Product Hunt in March 2021, marking a key milestone, supported by my on-time deliverables that contributed to their success.

Appreciation from Buyzooka

Tzu-Ya Yang, Buyzooka CPO & Co-Founder

It was a very good experience working with Rosie. Her fast understanding of our product/business and high productivity makes the project move smoothly.

Design in Agility

Working with Buyzooka taught me the value of agility and speed in a startup environment. Their mission to support local French indie businesses required fast, efficient design solutions. It was also my first time seeing a client launch their product into the market and feature it on Product Hunt. This experience showed me that working with clients goes beyond one-off project delivery—it's about co-creating products and embracing their mission together.

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